Best Practices to Create Facebook Company Page

Like any other business, Limousine services require a marketing plan to generate a consistent business flow. On the go.

Facebook Company Pages for Transportation Companies

Your business should talk to everyone; Strategize to make it to the top of your customers’ preference list, whether it is for the customers rushing for an important meeting or grooms booking limousines for the special day. In this particular industry, your business must be open for the people looking to book at the last minute OR for the people booking your service months in advance.

Limousine Companies Setup Facebook Pages

What other medium allows you to connect with your audience more efficiently than social media? Connecting with your target audience and engaging with them every day permits you to build trust in your brand in front of a large audience. The content you share on Facebook should speak to the people you want to target, e.g., Corporate, Social events, birthdays, weddings, or students celebrating their graduation. The more specific your buyer persona is, the better content you will end up producing.

This blog is for all the business owners looking to upscale their marketing strategy via social media but unaware of where to start. Let us cover how to create a Facebook page for your limousine business:

1. Creating Your Facebook Business Page

For the first step, you need to log in to your personal Facebook account (this is because Facebook wants to know who owns the business page), then click here. It should take you to the next Page where you will enter the details like Page Information - Category - Description

First Step in Setting up your Facebook Company Page

  • A. Page Information “Use the name of your business, brand, organization, or a name that explains what the Page is all about. Learn more,” Best should be to use your company’s name in this section.
  • B. Category “Choose a category that describes what type of business, organization, or topic the Page represents. You can add up to three.” Your business category should reflect what your business is about, e.g., clothing, fitness, travel, limo service, or transportation.
  • C. Description Write about what your company does, the services you provide, and the Page’s purpose. Character limit: 255. It would be best if you pinned your primary services without beating around the bush; it should be more direct and impactful.

Note after adding the details mentioned above, click the create page button to proceed to the next options

2. How To Upload Profile Picture & Cover Photo

It is precisely like the signboard of your main office; the more attractive and upbeat a profile and cover photo is, the more likely you get the first impression right and some engagements along the way. The profile photo can be your logo or a picture representing your business in the best possible way. The recommended size for the profile photo on Facebook is 180 x 180.

Add a banner to your Facebook Company Page

The banner of your Page is the main attraction, which is on the face. make sure it’s not cropped, and the banner image that you choose perfectly fits the recommended size. “Your Page’s cover photo Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. Must be at least 400 pixels wide and 150 pixels tall. Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall, and less than 100 kilobytes.”

Example of the profile and cover photos is shared below A cover photo must be changed twice or at least once a month to give your Page a fresh look. This change is not going to cost like your showroom/office signboard, obviously, so why not change it frequently? The beauty of social media; it is amazingly cost-effective and produces consistent results. If you are struggling to find a good photo, try Canva, where you can create beautiful cover pages with the help of templates and customize them according to your taste and needs, this tool does not require any design skills.

3. Invite Friends to Like Your Page

Inviting your friends and family to promote your business on Facebook is the fastest way to extend your reach. Any post on your Page liked by your friends will show on their Facebook feed, which displays your content to a larger audience; this is how Facebook works, and business new to the platform use this strategy to maximize their reach.

Invite Friends and Co-workers

Here are some steps to invite your friends:

  • Step 1: Go to the company Facebook page.
  • Step 2: Click on the three horizontal dots (circled in red); a drop-down box will appear.
  • Step 3: Select ‘Invite Friends’ in the drop-down box. ( Circled in red)
  • Step 4: Personalize and Invite All Your Friends. Circled in Red: Customized message. How to Invite your friend to like your business page

4. Add More Business Details

Don’t forget to fill in the additional information in the about section, link up your website, phone number, business email address, and your business hours. It provides your customers with everything they need to know at a glance.

Add Company and Business Details

After adding in the information, it’s time to give your Page a call to action button displayed in the picture mentioned above. It acts as an instant lead generator; you can link this button to different offers and any new content you would like to link up. “Call to action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can incorporate into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.” Wikipedia

5. Review Your Settings

Your Page is now ready to go live. Before posting your 1st post, you should review the setting. It provides to set the page administrators, words that must be banned from the Page, notifications, and you can also view who liked your Page and many other options to explore.

Facebook Compnay Settings

Setting plays what happens behind the curtain; going through the stages will help you take complete control of your business page, optimize it to your business needs, and how you would like to interact with your audience. Click here to understand Facebook settings.

Become Active on Facebook Creating a Facebook business page is just the beginning; the real job is to keep it active and post relevant content every day. Increases your social presence to optimize your Page. Once you start posting, expect to receive engagements in the shape of private messages, comments, and post shares. Engage with your buyer persona and provide them the information they require; your turnaround time should not be too long; otherwise, the audience will divert to the other options. Don’t leave your audience hanging; be at your audience disposal at all times. Presales or post-sales, you have to make sure you are available throughout the buyers’ journey.